How 3D visualizations help Pharma, Biotech and Med Device Companies

It is no secret that a vast majority of pharmaceutical, biotechnology and medical device companies are increasingly counting on 3D animations and visualizations as an essential part of their marketing efforts. What drives them to allocate time and resources for such initiatives?

 

Using scientific animation to present the Mode of action (MOA) of new drugs or the Mechanism of disease (MOD) of an illness, which are beyond the limits of human sight, is a crucial application of this 3D technology. 

 

Pharmaceutical marketing managers can use 3D visualization to demonstrate the therapeutic effect of drugs by showcasing the various biochemical processes they induce in the body. Similarly, the progress of a disease and the body changes it produces can also be presented in a clear and convincing manner. Well-done MOA and MOD videos are an indispensable tool for marketing purposes, since they can convey complex information in a compelling way. This type of medical visualization opens the micro-world of biochemical processes that cannot be seen with the naked eye.

 

Medical device animations are an integral part of the marketing campaign of companies that produce such devices. Businesses can successfully market their medical devices with photo-realistic 3D animation and present the benefits as well as include detailed device operation instructions. The information presented by this type of medical visualization can be utilized by both healthcare professionals and the final consumers. These instructive 3D animations will inform any interested parties, such as customers, doctors, students, and patients, about the proper usage of the device and minimize any potential side effects that may arise from improper usage.

 

Medical start-ups can also utilize the visual power of medical animation to stand out from the crowd by presenting their science in a compelling and captivating manner to the investors. By utilizing astonishing 3D animation, start-up companies will present their product and/or services credibly and convincingly, thus improving their chances of obtaining the necessary development funds. Researchers who wish to make their research presentable to both the general public and interested investors can also include detailed and compelling 3D animation in their projects.

 

If you recognize your needs in the above or you just wonder what a medical visualization video could require in your specific case, please do not hesitate to contact us at any time.